LG Household & Health Care, a prominent South Korean company known for its diverse range of consumer products, is poised to make a significant entry into the beauty technology sector with an innovative mini tattoo printer. This exciting new product is slated for launch in North America during the fourth quarter of this year, marking a noteworthy expansion of the company’s portfolio.
On January 25, 2024, LG H&H officially announced that after dedicating an entire year to research and development, they are ready to unveil their latest creation—a compact mini tattoo printer. This device, which has been given the working name “Printly,” measures approximately 10 centimeters in size, making it highly portable and user-friendly.
The Printly mini tattoo printer operates in conjunction with a specially designed mobile application. Through this app, users can browse and select from a variety of images that they wish to have temporarily printed on their skin. This feature allows for a personalized experience, enabling individuals to express their creativity and style without the permanence associated with traditional tattoos.
One of the standout features of the Printly printer is its use of a vegan ink cartridge, which has been meticulously developed by the LG H&H Colour Research Institute. The company emphasizes that this vegan ink is safe for use on all individuals, regardless of age or gender, ensuring inclusivity and accessibility for a wide demographic of consumers.
Moreover, Printly employs advanced technology, including an optical sensor that detects the contours of the skin. This capability allows the printer to create temporary tattoos that not only look realistic but also provide a tactile experience similar to that of genuine tattoos. This innovation could revolutionize the way people approach body art, offering a fun and non-permanent alternative for those who want to experiment with different designs.
In summary, LG Household & Health Care’s upcoming launch of the Printly mini tattoo printer represents a bold step into the beauty tech arena, combining cutting-edge technology with user-friendly design. As the company prepares to introduce this product to the North American market, it is clear that they are committed to providing consumers with safe, innovative, and customizable options for self-expression.
Printly Set to Promote Mini Tattoo Printer as a Fashion Accessory Gadget
Printly is poised to make its entrance into the North American market through a strategic partnership with Arctic Fox, a well-known vegan hair care brand that LG H&H acquired in 2021. This move signifies a notable step for Printly as it seeks to establish itself within a region that has shown a growing interest in innovative beauty products.
Arctic Fox has garnered significant popularity among younger consumers, particularly millennials and Gen Z, boasting an impressive following of over two million across social media platforms such as TikTok, Instagram, and Facebook. The company has indicated that it plans to leverage Arctic Fox’s established channels to promote Printly, with intentions to further expand these avenues throughout the year. This strategy aims to capitalize on the existing customer base while introducing new offerings.
In his address at the beginning of the year, Cha Suk Yong, who serves as the vice chairman and CEO of LG H&H, emphasized the critical need to bolster the company’s presence in the North American market. He articulated a vision for the company to evolve into a truly global luxury beauty entity, underscoring the significance of the North American market as not only the largest in the world but also a key driver of trends within the beauty industry.
“To leap forward as a truly global luxury beauty company, we must continue to expand our business in the North American market, which is the world’s largest market and creates trends,” Cha stated, highlighting the ambition behind this expansion.
Moreover, LG H&H’s foray into the burgeoning beauty tech sector reflects a strategic initiative to engage with the vital millennial and Gen Z demographics. These younger consumers are known for their desire for individuality and self-expression, making them an ideal target audience for a product like Printly. The company believes that a mini tattoo printer, which allows users to create temporary tattoos, will resonate well with this demographic, catering to their creative needs and preferences.
LG H&H has indicated that the introduction of the mini tattoo printer is merely the beginning of its journey. Looking ahead, the company plans to broaden the application of Printly by developing additional cosmetic products, including primers and cleansers that can be integrated with this innovative technology. This expansion not only showcases LG H&H’s commitment to innovation but also its understanding of the evolving landscape of beauty and personal care, where technology plays an increasingly pivotal role.
Make a A Statement with Painless Tattoo Temporarily
Bid farewell to the discomfort associated with traditional tattoos, thanks to these innovative machines! Recently, TikTok users have been exploring a revolutionary method for applying temporary tattoos that is completely painless and does not involve any needles. These unique tattoos can last for several days, providing an exciting alternative for those who want to express themselves through body art without the long-term commitment or pain typically associated with getting inked. Surprisingly, this unconventional technique utilizes a compact printer that can transfer images directly onto your skin in just seconds.
One notable figure in this trend is Liana, a tech content creator who recently shared her experience on TikTok while testing out a popular Korean beauty device priced at $399 (£314). This gadget has gained immense popularity online, captivating many with its promise of easy and painless tattoo application. Liana expressed her enthusiasm by stating, “I’m so excited to try it out,” referring to the Imprintu mini art maker, which allows users to create their own temporary tattoos.
Interestingly, Liana mentioned that she does not have any permanent tattoos herself, making her eager to experiment with this new technology for the very first time. The Imprintu set includes a small printer that connects to a mobile app, offering access to an impressive library of over 10,000 tattoo designs. Users are also encouraged to unleash their creativity by designing their own patterns and images, which can be printed not only on skin but also on various materials such as clothing, paper, and even tote bags. The tattoos typically last around two days and can be easily removed with soap and water, making them a hassle-free option for those looking to switch up their look frequently.
Liana elaborated on the process, explaining that the kit comes with a powder primer that prepares the skin before applying the tattoo. She showcased her chosen design—a vibrant butterfly pattern—by zooming in on the colorful zig-zag of butterflies adorning her arm. After some trial and error, she successfully managed to apply a design on her face as well, humorously noting that it took her three attempts to get it right. She emphasized that while it may take some practice to master the technique, anyone can eventually create stunning temporary tattoos with enough perseverance.
However, Imprintu is not the sole contender in the temporary tattoo arena. Another brand, Prinker, is also making waves online with its own tattoo application device. Influencer Safiya Nygaard previously reviewed Prinker’s product, where she explored customizable designs available through its connected smartphone application. As the world of body art continues to evolve, these needle-free solutions offer an exciting glimpse into the future of personal expression and creativity.